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"Our approach to the environment, medicine, something the world desperately needs today. I am delighted to see Kaninika Mishra make a strong contribution to this...with her book" Amish Tripathi

"Kaninika Mishra has toured across India to find tales often untold...stringing together a story of change, struggle and unique enterprise, that is engaging and lucid"

Hindol Sengupta

"The Indic Quotient eloquently documents the sociocultural transformation taking place in India"

Dr. Rajiv Kumar, Vice Chairman Niti Aayog



Over the past decade, India has seen a significant rise in both passion for enterprise and pride in heritage, with the two converging to form successful ventures and imaginative social initiatives centred around Indic ideas.

In The Indic Quotient, Kaninika Mishra celebrates the efforts of ordinary Indians as they reclaim their native identity with ingenuity – from a team of economists working to put long-forgotten millets on urban Indian plates to a group of art enthusiasts attempting to bring back stolen artefacts from museums abroad; from an ex-investment banker formulating Ayurveda-inspired beauty products to a former engineer working to revive traditional textiles in Assam, and many more.

With intimately told stories of dynamism and entrepreneurship, the book tries to examine the relevance of traditional wisdom and culture in modern India, and what they mean for India’s economic future and soft power.

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